Cassio Antunes Endeavour

Cassio Antunes EndeavourEndeavour, a word of English origin and universal meaning, refers to a conscious effort we make toward a larger goal. The first time I heard this term was in my first year at Harvard, at that time I had no ideia that 11 years later, it would be the great protagonist of my social project Cassio Antunes Endeavour.

After years working as a successful businessman, back in 2013 I have chosen it was time to change my way and bring knowledge and resources to entrepreneurs in poor communities. People like you and me who have an idea in the head and the will to make a difference. This way was born the Cassio Antunes Endeavor, a nonprofit organization that provides free advice to people with entrepreneurial spirit, but do not have the financial means or do not know which path to follow to open their own business.

When I decided to change the course of my career and devote myself fully to this social project, I clung to a premise that always defended, that in every person there is an entrepreneurial spirit ready to be discovered. The Cassio Antunes Endeavour Project exists to show this characteristic and transform great ideas into profitable businesses through educational consulting and knowledge sharing.

In 2015 the project entered its second year, but still crawls to overcome the boundaries of language and speak only one language, that of entrepreneurship. We are still looking for companies and professionals who are engaged with the subject and who wish to invest in this journey, which is long but it has been rewarding.

Cassio Antunes Endeavour

Our service is free and meet people from all over the world, so if you have commitment and desire to make an idea become a venture but do not know how to start visit The evaluation process is simple, just fill out a form, tell a little of its history and it will be judged by me. It will certainly be a pleasure to meet you and share my knowledge through a totally free advice.

6 steps for entrepreneurship

Is there a formula for success? Surely you’ve ever asked that question at some point in your working lives, unfortunately no one has yet found the answer, but there are always ways we can follow to achieve our projects. So it is in the journey of the entrepreneur, an unpredictable experience that can be simplified with a few tips.
From initiative to the achievement of goals, follow the 6 steps to become a successful entrepreneur.

Review: Rise of the Entrepreneur

Cassio Antunes - Rise of The Entrepreneur

Before talking about the documentary that caused a loudl noise between entrepreneurs from around the world, let’s start by answering a simple question: Have you finished a day’s work questioning how it went so fast? This feeling of lack of time and constant acceleration is a phenomenon that accompanies all and emerged in parallel with technological advances, which impacted on the way we consume information, how we behave, and especially, how we work. Another phenomenon of the digital age is the feeling of overload, it takes a large number of people for an alternative lifestyle in an attempt to resume their freedom of thought and action.

In this scenario, the documentary “Rise of the Entrepreneur: The Search for a Better Way” developed by the author of the bestselling “Go Pro – 7 Steps to Becoming a Professional Network Marketing”, Eric Worre, invites the viewer for a journey that shows the rise of entrepreneurship and the decline of the professional model built in the industrial age. To address this and other issues, Worre invited many experts to discuss new ways of looking at the relationship between work and money.

The documentary creator directs the interviews to claim hat to be the owner of your own business is the starting point for changing the chaotic professional background that the population is facing. In addition, during interviews both Eric and his guests experts advocate the business model designed for the twenty-first century, known as network marketing or multi-level. In this sense, what ends up turning the film into a big by advertising, enough to prove that this strategy is a low risk strategy for those who want to become an entrepreneur. According to them, because the concept revolves mainly around the most powerful weapon of marketing, the customer.

Cassio Antunes Endeavour Rise of Entreperneur Movie Scene

Is there a better way?

The documentary was released in November 2014 on the Go Pro Recruiting Mastery event and still generates debate among specialist businesses and entrepreneurs, as solid information end up losing in interviews biased to sell the concept of network marketing. Despite the comments, it is worth watching to understand a little more about the state of declining that is upon global economic forces, pointing out the high unemployment and the standard drop of its well-known middle class.

During the documentary, Eric points entrepreneurship as a solution for people who want to get ahead in life and achieve financial independence. But it is important to assess the complexity of the business that each person wants to open and  to understand that despite being an exciting and rewarding way, be entrepreneur also involves risks and sacrifices.

So this is a great advertisement to sell the “secret of success” or not, watch the documentary with an open mind and your critical faculties on. In the worst case you can not find “the best way”, but still understand the current economic environment and find ways to invest in your career, either as an entrepreneur or not. In this blog I do not advocate entrepreneurship as a miracle output for all financial problems, but as a means to achieve a career goal. Whatever path you decide to follow will require study, commitment and understanding of the risks.

Watch the trailer for  Rise of the Entrepreneur: The Search for a Better Way.


5 tips to start your business

Cassio Antunes

Do you know that great idea that comes poking you since college days, even before that stage? It can be realized. Like building a house before entering with all the furniture, it is necessary to plan and organize to finally make this your home sweet home. The same goes for a venture, before launching in the competitive market follow these important tips:

The great idea

At this point you analyze if your idea suits the type of business you want to do. In this first step dreaming has no limits, but you should consider whether the business style suits your personal characteristics and entrepreneurial skills.

The business viability

It’s time for benchmarking. It is the time to analyze the market, and how major competitors – direct and indirect – behave. During the research process, check the operation area of ​​your competitors, your target audience, size of staff, logistics, among other data. While planning also seeking information about the activity of interest, frequent fairs and events. This will assist you in creating a network of contacts and makes your idea rock solid.

Cassio Antunes Bussiness Plan

Business plan

To take advantage of the opportunities that exist in the market, the entrepreneur needs to study it thoroughly. This step helps to arrange ideas and set important goals for its initial idea come out of the paper.

The business plan includes all initial steps for those who want to become an entrepreneur. This document shall include all of the objectives, things that makes your business different from your competitors, who is its potential customer, how to target it, which is the investment needed to put the plan into practice, in short, all the ways to implement and reduce uncertainties living around a great idea.

Do not forget the customer

No business stands without costumers. And to know who your customer is and how to achieve you need to get most of the information possible. Search their age, social class, where they live, what area of ​​expertise, what motivates their consumption, what makes them purchase, finally, all information that will help you conquer your costumers.

Make your company legal

In the early steps of the implementation of a business the entrepreneur can not forget to formalize his company. During this stage many questions are likely to arise, and therefore, you will need to hire experts to avoid problems in the future. Among them, an accountant to assist mainly on issues involving taxes, and a lawyer to create contracts and necessary documents.

Learn how to set goals for your team


Cassio Antunes Goals for your team

Establish the goals of a company with the objectives of each employee is an important step in making your team and business flow. Define the scope of each activity develops not only the people who work with you, but also enrich their experience as a manager and entrepreneur.

Before giving the targets for the members of your team, think how each one can contribute so your business can reach a macro purpose. In other words, first understand your company’s goals and then guide your employees, so everyone will walk together in the process. At the time of setting individual goals, keep your feet on the ground and understand that each function has an important role, even if that does not contribute directly to revenue.

Cassio Antunes Goals for your team

Thinking about the sales that you want to achieve, at the time of setting the goals is a big risk. The real goal is to successfully deliver the solution or product that your company offers at the best possible way, and so you will increase the profit while exploring the potential of each professional. The receptionist in your office, for example, brings money directly to your company? No, but every entrepreneur must understand that the proactive organization and employee helps to balance the organization’s structure.

To achieve all these variables that affect each employee, or area, promote the integration of teams, develop campaigns and incentive programs, and includes the employee integration and feedbacks made during the process. This way the chances of creating real goals and avoid problems during application are greatly increased.

After applying the general and individual goals be sure to periodically re-evaluate what has been established, review the results and listen to the opinion of the employees. To predict crises or change the course of the processes, you need to have clear timelines and control all projects, whether talking to the managers of each area or through a project management software, seek resources to monitor deadlines and results.

All these tips are just the beginning of a major enterprise, which when followed on the right way brings great results and partnerships for your business. Always remember everyone who were part of this process and share the company’s success with your employees. Even if it is not possible to return financially you can promote personalized campaigns, for example, if all your employees like sports, take a day to get them to a stadium. Create unforgettable experiences and show the company’s commitment to each one of them.

Can you identify an entrepreneur profile?

Cassio Antunes entrepreneur

Insecurity is normal for those who dream or plan to open their own business, but before you embark on this new lifestyle is important to identify if you have an entrepreneurial profile. Before reaching this important conclusion, know that any business asks a lot of perseverance and desire for new knowledge, every day a surprise can even come up with an established planning.

All people with a good idea can take on a new business, but before anything else, know some fundamental aspects to progress and grow on this road that involves much inspiration and perspiration.
Creative and innovative profile

Think beyond the obvious, surprise and find solutions on this journey requires a lot of creativity. Accept that the challenges are important for growth.

Cassio Antunes

The power of leadership

More than lead a team, the entrepreneur should inspire people to explore their best features and seek improvement. Explore the potential of each, motivate and know the right time to criticize and praise is the real power of leadership.

Cassio Antunes - Entrepreneur

Do not fear of the future

Establish a solid planning and follow your goals firmly. It is possible to draw viable targets even in atypical situations. Every person has their limits, but perseverance is the key to miss the well-known fear of the future and finally invest in your dream.

Motivated by self-realization

Often the daily life of an entrepreneur requires solitary decisions, which calls for self-motivation. Look to stand firm in your choice of making your own business and find the greatest achievement in the results of your work.
Eternal student

The entrepreneur will be an eternal student, learning day by day, but mostly seeking information, experts and courses to keep up with what’s new in your market.

Cassio Antunes - Profile

Plan and organize, always in that order

Planning assists the entrepreneur in anticipation of possible crises in your business. Anticipating the problem helps the administrator of a company to analyze the situation and to find a way to reverse it. In addition to planning, have well-defined processes and having knowledge on what happens within the enterprise is another important step to avoid failures.

All these features do not guarantee the success of a venture. More importantly, all people need to understand that no one is born entrepreneur, but everyone can develop the qualities mentioned above. Follow with the desire for fulfillment, believe and keep alive the passion for what you do, that success will be a result.